LOGIN Opens Early Registration
About a year ago, I was sitting at this desk preparing the announcement for LOGIN 2009, trying to think of the silver lining in all the dark clouds dotting the horizon. The global economy had taken a sharp turn downward, and many businesses were struggling to stay afloat. Despite strong sales, and indeed, continued growth, in the online games market, the dwindling supply of ready capitalization caused many game company budgets to shrink or disappear altogether. It seemed difficult to find ways for LOGIN attendees to justify the cost of conference attendance, no matter what the overall value. The good news a year ago was that we managed to keep all the great features of LOGIN – 3 days of fantastic sessions, keynote lunches, and networking events – at the same affordable price.
This year we're doing something different which I think you'll find even more exciting.
Whenever I talk to in-the-trenches developers – the programmer writing the server code, the designer creating a virtual economy, the small scrum team lead – they all tell me the same thing: "My company won't or can't send me to LOGIN; if I want to go I need to pay my own way."
I understand. I've been there myself.
Personal budgets are often of an entirely different scale than corporate budgets, and that's why this year we're offering multiple levels of passes to LOGIN; I'm most excited about the Developer Passes. For the entire month of March, developers can register for LOGIN for $495. That's three days of access to all sessions and keynote lunches for under $500 (and less than our great price last year.) I think you'll find it makes a compelling economic argument for even the most budget conscious developer.
Our most popular business networking features are available at the Executive Pass level: daily moderated networking breakfasts and access to the LOGIN Business Lounge. The VIP level pass includes access to an exclusive VIP reception and limousine service from the airport direct to the conference hotel. And for local developers who just want to check out a day of sessions, we have session-only Day Passes for just $200.
We think we've got something for every budget. Check out the conference registration page or click the pretty button below for all the details.
In this year of careful spending and targeted investments, no company needs to waste their time and money on very familiar, tired cookie-cutter conference experiences. If you only have resources to attend one conference this year, LOGIN is a sure winner.
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Peter Freese Founder & Conference Director LOGIN Conference |
Byron Reeves and J. Leighton Read to Keynote on Wednesday
The 2010 LOGIN Conference is adding further intellectual and business muscle to the session agenda with the keynote announcement of Byron Reeves and J. Leighton Read, authors of the book Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete. Dr. Reeves and Dr. Read will examine the lessons a wide array of businesses can learn from game developers, games and gamers in their day-to-day processes.
In their Wednesday keynote, Total Engagement: Using Games to Change How People Work, Drs. Reeves and Read delve into the questions of serious fun. Imagine the value if you could transfer the excitement and focus found in great games to the office. What if information workers could solve customer problems, design new software, or configure better shipping routes working inside a game environment at work? This isn't just possible, it's inevitable. As employee productivity and engagement become more critical, the user experience provided by game technology offers a tantalizing solution for business. This is far more than a quaint metaphor or a twist on e-learning. Game design elements can address a host of business problems with morale, communication, and alignment while honing skills like data analysis, teamwork, leadership, and more.
"There is serious interest among Fortune 500 companies in the uses of games and virtual worlds to help solve critical business problems, including engagement in work, time to completion of tasks, distributed collaboration, leadership and innovative thinking. But progress in developing games for corporate applications will require more than business interest. Serious games need the absolute best game designers, developers and new business visionaries. From looking at the list of past attendees, we're convinced LOGIN is the place to meet up," said Byron Reeves, the Paul C. Edwards Professor in the Department of Communication at Stanford University.
Read more about the Wednesday keynote address
Additional LOGIN 2010 Speakers Announced
We're pleased to announce additions to our all-star cast of speakers for LOGIN 2010. We'll continue to announce speakers each week in LOGIN Beat, and you can always see the most current list of speakers on the conference speaker page.
See the complete list of speakers
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Thomas Bidaux |
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Nick Berry |
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Nikolaus Davidson |
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Dallas Snell |
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Brian Burke |
We can't define anything precisely. If we attempt to, we get into that paralysis of thought that comes to philosophers… one saying to the other: "You don't know what you are talking about!". The second one says: "What do you mean by talking? What do you mean by you? What do you mean by know?"
Richard Feynman, Lectures on Physics
